6 Reasons Every Website Will Have To Be Redesigned Eventually
They say nothing lasts forever, and so is it with website designs- eventually, they too will have to be discarded. When people get their website designed and developed, they often do not bear in mind that there will come a time when it will become obsolete and therefore do not plan for that eventuality.
The reality of the matter however is that this is unavoidable and it is prudent to plan and budget for a website redesign a few years down the line or when change becomes necessary. Having a website redesigned is unavoidable because change is unavoidable and there are several reasons why this happens; 6 of which are outlined below.
1. Your Business Or Organization Changes
A website should always reflect the business or organization it serves. This means that the website should be in tune with what is going on within the business or organization. Processes and procedures within should be aligned with and reflect what's going on with the website.
This also means that when the business or organization itself changes, the existing website should be re-evaluated to establish if a redesign is necessary as a result of those changes. It makes no sense to maintain the same design if it no longer serves the business or organization.
2. Your Objectives Change
Over time, the strategic objectives of the business or organization change, and when they do, this may necessitate a website redesign. A redesign may be necessary because a website is supposed to serve the business or organization and this is achieved by mirroring its objectives in the site design.
Mirroring objectives in the design is achieved in the way processes are carried out on the website. For instance, if the business or organization would like to engage people more than they did before, the website will now have to be redesigned considering the number of web forms to be used and changes in the layout of the website as well.
3. The Market Changes
The existing market conditions are a determining factor in the design of a website and when there is a significant shift, this may necessitate a website redesign. It therefore becomes imperative for your business or organisation to respond to these changes.
Your customers may be looking for certain trends in modern website design for which you need to implement in order to stay relevant. Or it may be that the competition is implementing certain design trends for which your business or organization would be left behind if not emulated and improved upon.
4. The Technology Ages And Trends Change
Technology ages at a tremendous pace. The moment your website goes live, it is already accelerating towards obsolescence. Site updates slow this process down but eventually the website becomes obsolete and has to be revamped which would often necessitate a redesign from the ground up.
Trends also decide how long you can keep running a website before you are forced to redesign. A good example of trends that can't be ignored is responsive design which allows a website to change its dimensions to automatically fit the screen on which it is being viewed. This recent trend has seen numerous website redesigned to keep up with the times.
5. You Learn From Experience
Experience is the greatest of teachers. Perhaps when you first have your website designed, you would have no clue what is needed and even if you did, those needs change. Whatever the case may be, with experience in owning a website, you would have developed a better sense of what you need.
From experience you would learn what works for you versus what doesn't. You would have a better idea of what to request of your web designer and developer in implementing your wishes this time around. These changes would most likely require a fundamental website redesign.
6. The Existing Design Is Not Doing The Trick
A very obvious reason for wanting to redesign your website would be that the existing website is no longer doing the trick. The reason for this would have evolved over time or it could be that you made a bad decision in choosing the web designer and developer to do the job in the first place. Whatever the case may be, it is crucial to go ahead and redesign the website when this becomes the case.
Don't Be Too Invested
The trick, when it comes to redesigning your website, is not to get too emotionally invested in the current design. Most people, myself included, get attached to a website design especially if it seems to be a great one when completed. Whilst emotional attachment may not necessarily be fatal, the right thing to do is to evaluate the situation rationally and make a reasonable call on whether it is time to redesign.