Managing Multiple Social Media Accounts

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Social MediaSocial media has gained prominence in the lives of a lot of people and its has also become indispensable for business in so many ways. As a result, many people and probably yourself included have to deal with more than one social media account.

If you run a business, it is likely that you have at least two social media accounts on one platform, that if you do not have more than one account on multiple social media platforms. For example, you might have a personal Facebook account but may also manage one for your business as well as a business twitter account or more.

We All Have A Busy Schedule

Being fully engaged on a social media platforms can be very demanding in time and commitment. Let's face it, unless you are a marketer, social media is not your main occupation. It is something most people do in order to stay in the loop and to stay relevant. You also have other activities that demand your attention and anything that helps you manage the situation is a win-win situation.

Managing social media becomes a serious challenge especially if your are responsible for several accounts across several social networks. The demands on your time with regards to keeping up with your social media can be exasperating. Furthermore, coming up with regular and fresh content to keep your audience engaged is no easy task.

The challenge of managing social media is not made easy by considering that there is work to be done at the office along with business commitments requiring your attention as well as family commitments at home, not to mention social obligations in “real life”.

All these demands on your time and attention can cause strain and stress. As a result, it is not uncommon that people abandon their social media efforts a few months in or do not conduct them at the same level and enthusiasm as they started out. The good news is that there are tools out there, both free and commercial, that can help you to cope with this nightmare.

You Can Benefit From Automation

Automation is the best solution to handling situations that are repetitive and at risk of quickly becoming unmanageable. With the social media management tools that are out there, you can automate a significant part of your social media routine.

Instead of posting to social media platforms in real time, you can automate this activity. This means that you can sit and write all your posts ahead of the time you intend to publish and the social media management tool will handle the rest. With these tools, you can author your post in advance and at your convenience and trust that you will have content published at the time and sequence you prefer.

You can therefore schedule when a post will be published on your social media platform and you can also schedule multiple posts. With most of these social media management tools you can also set the frequency you need to post in the course of the day. This is beneficial for platforms such as Twitter where you may need to post more often than other platforms.

Centralizing Everything Helps

Once you start managing several social media accounts across several platforms, the need to login into several platforms soon becomes a chore. It is annoying to open several windows when making posts on social media platforms. Wouldn't it be easier if you could login just once and quickly post everywhere you have a presence?

If there is one added advantage to using social media management tools, it is the centralization it brings. You will only have to enter the login details for each social media account once when adding the account to the social media management tool and subsequently just post from the tool.

Furthermore, these tools provide the interface that allows you to manage all social media posts and interactions from the unified interface of a single tool meaning you can manage all your posts from one familiar interface.

Tools To Get The Job Done

A quick Google search will bring up a lot of social media management tools you can use but you will have to evaluate the ones that suit your workflow and budget. Some of the tools are free with limitations such as a few social media accounts but offer a premium price if you need to manage more accounts.

Two of the popular tools out there are Hootsuite and Buffer. Hootsuite offers integrations with Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more through a dashboard. The tool is free for up to 3 social media account profiles and has a mobile app.

Buffer manages social media accounts by scheduling posts to Twitter, Facebook, Linkedin, Pinterest, Instagram and Google+. The free version allows the management of 1 account per social media platform with each limited to 10 scheduled posts at any given time.

Of Course there are many other tools out there but you will have to try a few to see what works for you. Begin by carrying out a Google search on “Social Media Management Tools” and you will quickly find what suits your tastes.

Give It A try

If you are managing several social media platforms at once, I greatly encourage to pick a tool for social media management and give it a try. You do not have much to lose as most of these tools offer free plans which you can use to try the tool out and see if you like it before going premium. 

Do you have any experiences with social media management tools? Maybe you have tried a few, or are thinking about trying a few? Let us know in the comment section below.

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