What Makes A Great Website
What are the defining characteristics that make a website great? If we could identify one aspect of a great website, what would it be? One of the first things that might come to mind when considering these question is how a website looks.
There are however many characteristics we can consider when answering the question of what makes a website great besides how it looks. There are also other consideration that have to do with its utility.
Look and Feel
The look and feel of the website is concerned with how it appears to the eye and how it feels to users when interacting with it. It is the thing that gives the first impression of the website before clients start consuming the content of a website or interacting with it.
The look and feel can be thought of as the “personality” of the website. It sets the mood of how clients are going to perceive the website and receive it. A website with a poor look and feel will turn off clients before they even have a chance to interact with the website.
When designing the look and feel of a website, it is important to keep in mind the commonly acceptable standards of the day. People have certain expectations of what constitutes a great looking website and when you design a website contrary to these standards and expectations, you may end up in losing your audience.
The look and feel is definitely an important consideration for deciding whether a website is great or not. It sets the tone for interaction between clients and the website and should be well designed to make for a great website.
Content Is King
Website content comprises of the textual, visual as well as audio material on a website. This includes resources such as articles, video and audio clips that make up a website and is an important consideration for evaluating whether a website is great or not.
To make a website great, the content on it must be great too. Great content is often engaging and is able to grab and sustain the attention of website visitors. It has to be readable, captivating and also allow clients to engage with it.
Some of the ways to create engagement is to provide mechanisms for people viewing the content to interact with it and be able to provide feedback. This can be achieved through mechanisms such as comments at the end of an article and the use of share buttons allowing people to share the content with others on social media.
It is said that on the web, content is king. Even if a website has a remarkable look and feel, ultimately it is the content on that website that keeps people coming to the website and coming back after that in the interest of consuming engaging and interesting content. This is another aspect that makes a website great.
Website functionality has to do with what tasks users can accomplish on the website. For example, an internet banking website allows clients of the bank to conduct transactions online without going to the bank and avoiding long queues, this is great functionality.
Deciding on the functionality a website will differ depending on the nature of your business. You may choose to take orders online and not accept payment or take orders and go on to accept payment online.
You should note that it takes a little bit more expertise to add special functionality to a website and more responsibility is required to manage the added functionality. The responsibility to manage the added functionality however is not as demanding as it is to set up the functionality in the first place.
When implemented properly, added functionality offers convenience to your clients as it usually performs a certain function in an expedient manner than if done offline. It also introduces efficiency for your business in the process. Functionality is therefore also an important factor in deciding whether a website is great.
Alignment With Purpose And Objectives
Websites are not supposed to just sit there and look pretty, they are supposed to serve the business purpose and objectives. Every business has a purpose and objectives it is trying to achieve.
A business might have a lot of objectives, some of which cannot be met through a website. It is the role of the business to identify those objectives that can be met through the website and execute directives to achieve them.
The effectiveness with which these objectives can be met is the greater part of deciding whether a website is great or not. The overall analysis of whether a website is great or not is a combination of the several factors the most significant of which are look and feel, content, functionality and how it goes about effectively serving the purpose and objectives of the business.