I previously published a blog article titled Insights From My First Google Adwords Campaign and from the feedback I received, it was clear that there are quite a number of people out there who have no idea what Google Adwords is all about. I therefore saw it fitting to make this week's post about Adwords.
The Synergy Kinetics Blog focuses on App Development, Web Technologies, Software, Business and Personal Growth.
For those of you who have been using Gmail as your email account of choice, you would agree with me that it is simply awesome. As awesome as Gmail is, most of us also tend to have several other email services that we use and it becomes a nightmare logging into so many email accounts just trying to get to grips with our email. The good news is that you can set up your Gmail account to receive email from other email accounts within Gmail.
I always imagined that coming up with a product to sell is the hard part of running a business. I learned the hard way that this in fact is the easiest part.
Whether you are a business owner or are thinking of starting one, having a website is one of those things that you should seriously consider. Apart from a business, any cause that you are passionate about and care for is good enough reason to look into having a website. For one thing, it is the 21st century and not having a website does not say much about your business. On the contrary it says very little.
Does having some friends, connections or followers on your social network translate into more customers for your small business? Having a couple hundreds of friends, connections or followers in your social networks does not necessarily mean that you can leverage them for the benefit of your business.
You don't have to become a coding Ninja or Guru, or anything like that, but learning to code has its advantages. In any case there is nothing in the rule book stopping you from learning your way to a coding Guru or Ninja- the sky is the limit.
If I could name one defining characteristic needed to survive the entrepreneurial journey, it would be resilience. Just the other day, I was reading a Facebook post that presented some interesting facts about businesses- how most of them do not succeed.
There are two sides to the coin of website content management; the technical side and the creative side. A successful website has to be appealing to its users both in the way it is presented and in what content it has to offer.
I believe we draw lessons from all of our experiences and I learned a lot from my first Google Adwords marketing campaign. It wasn't long after building the Synergy Kinetics Website that I realised that having a website on its own was not enough.
Starting with the Industrial Revolution in the late 1700s, technology has grown in leaps and bounds improving and simplifying the lives of humanity. And as it was then, so does the trend continue, except at an ever increasing and perhaps even exponential rate. One Unique feature of technological advancement is its tendency to level the playing field.