Websites are by intention supposed to attract and retain an audience, typically with customers in mind. Although this is the intention, sometimes the result ends up being the complete opposite. When this happens, instead of attracting and retaining an audience, they drive them away.
With an emphasis on Web Design/Development, Web Technologies, Software, Online Marketing, Business and Personal Growth, the Synergy Kinetics blog is published once a week on Thursdays.
A while back whilst I was staying at the YMCA in Cape Town, I had an acquaintance of mine ask me how I market my business. My response at the time was that I had no money to pay for Facebook advertising. His response to that however took me aback.
Coding is a seemingly complex feat. In order to produce a working and practical piece of software, thousands or even millions of lines of code have to be committed to file. But what does it mean for the human mind?
Change is inevitable. This is a fact of our existence and there is no progress without it. Quoting George Bernard Shaw “Progress is impossible without change, and those who cannot change their minds cannot change anything”. But the question is, what is it about change that makes it so important?
There is a popular phrase from popular culture that says, “Build it and they will come” which is derived from a quote in the movie “Field Of Dreams” starring Kevin Costner. The actual line in the movie from which this movie is derived says, “build it and he will come”.
Social media has been around for some time and people seem to take pride in the number of friends they have on social media platforms. I however don't believe it is possible to maintain deep relationships with a lot of people at any one time, so the numerous friends and connections on social media have to count for something else.
Technology, as defined by trusty Google, is the application of scientific knowledge for practical purposes, especially in industry. The idea of technology is often, even though misguided, ascribed to computer or information technology although it is applicable to anything that makes our lives better or easier.
It seems rather obvious doesn’t it? You should do what you must, whether you feel like it or not. As obvious as it sounds, most don’t and I am guilty of not doing it many times than I can count and I bet so are you.
There are certain realities to owning a website just as there are certain realities to being alive. As sure as we are all bound to grow old and die, so it is with websites. Sooner or later a website will have to be redesigned.
Just because you can, doesn't mean you should. There is a lot going on in Online Marketing and some of what goes on is not above board. Online marketing is supposed to be geared towards finding and retaining customers.